The Fitness First gym chain, not content to allow Gold's Gym to dominate the licensed Wii exercise game market, has attached its name to both a Wii game and peripherals. Releasing in Europe this September, NewU Fitness First Personal Trainer includes not just exercise programs but a healthy eating guide as well. In addition, the company has partnered with European accessories manufacturer Blaze to, well, put its name on some standard Wii exercise accessories. The offerings include a silicone Balance Board skin, a yoga mat, a Wiimote holder that straps onto the player's leg, and wrist weights. Oddly, this stuff is all labeled for use with Wii Fit, suggesting a realistic understanding of what people will actually be using it for. The total lack of a consistent marketing campaign suggests just how much thought is going into this. Why not put your own game's name on the accessories? [Via MCV]Read | Permalink | Email this | Comments