Making a horror game for a "casual" audience requires a reorganization of priorities. While something like Resident Evil is intent on scaring the player, there are a lot of gameplay elements aside from fear, like inventory management and even accuracy. These elements make for a well-rounded game, but they can actually prevent the player from experiencing all the game's scares. AQ Interactive's Ju-On: The Grudge, being released in North America this October by XSEED, takes out all the "survival" from a survival horror game to create what XSEED calls a "haunted house simulator," focused entirely on scaring the crap out of players over and over again. And from what we saw, it works.
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