Sega is taking a somewhat rare step (for a third-party Wii game) in its advertising campaign for MadWorld: a TV commercial. We hardly ever see ads for Wii games on TV, and Sega has been responsible for two lately: this one, and the previous House of the Dead: Overkill spot, which also mentioned MadWorld.Despite its graphic violence (which can only be hinted at on television), Platinum Games' brawler is an excellent candidate for a TV campaign: we believe that the amazing high-contrast graphical style alone can sell copies, and thus putting it in front of more people is a great thing. We also think that not all Wii owners are in the audience for game blogs, and as such may not have even known that they needed MadWorld. And now they will!

Continue reading MadWorld: Just Hot Enough for TV

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