For whatever reason, third parties are hesitant to use the word "Wii" in their Wii game titles, but "We" is catching on. We Ski, We Sing, and now Rapala: We Fish are demonstrating the new lazy way to title a Wii game. It's the modern equivalent of "[game series] 64."Rapala: We Fish, according to publisher Activision, is the first Wii-exclusive title in the Rapala fishing game series. It includes a rod and reel shell for the Wiimote, and features Mii support and four-player split-screen multiplayer. Oh, and fish with "zany personalities and hilarious facial expressions" that will make you feel terrible about hooking them and pulling them into your boat.After you've caught a fish in a tournament, you must then race back to land in your boat to turn it in -- while other players attempt to knock the fish out of your boat. Which ... actually sounds like a pretty enjoyable gameplay element. Rapala: We Fish will be out in North America on September 29.

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