Ubisoft is adding on to its enormous acquisition war chest, and the Imagine series is bringing the duckets: The company just hit the 1 million mark on its casual series for 2008 in the UK. Speaking with CasualGaming.biz, Ubisoft group brand manager Sgt. Mark Slaughter said, "The Imagine series and the broader Games For Everyone portfolio now represent a significant part of Ubisoft's business." That makes a lot of sense, considering the company sold nearly 300k "unitz" of Imagine titles in just the four weeks leading up to Christmas (with Imagine Teacher and Imagine Dream Weddings heading up the sales spike, obviously). Who knows what'll happen when blockbuster Imagine "gamez" like Imagine Fashion Designer New York make it to Europe? Ubisoft uber alles!UPDATE: We contacted Ubisoft, but the company couldn't confirm Mr. Slaughter's 1 million units number, instead telling us the series has sold over 8 million 11 million units worldwide. Michael French, Editor-in-Chief of CasualGaming.biz did, however, confirm Mr. Slaughter's number, saying, "This is a UK only figure."
[image]

Read | Permalink | Email this | Comments